PracticeRunner's mission is to help private practices thrive by giving therapists a fairer, more open, and more clinically grounded way to run them.

Most therapists entered the field for the clinical work, not to spend their days reconciling software subscriptions, payment rules, calendars, forms, and administrative follow-up. Those responsibilities still matter. A practice has to schedule reliably, protect its records, communicate clearly, and get paid. The software should make that work more manageable without taking over the identity of the practice.

That belief shapes what PracticeRunner builds, what it charges for, what it leaves under the therapist's control, and how it works with tools outside PracticeRunner. These principles explain what you can expect from the product and the company behind it.

Clinical work comes first. The practice still has to run.

Clinical work and practice operations are a both/and. Practice management should start with the way therapy is actually practiced. Sessions, clinical relationships, documentation, scheduling, communication, forms, billing, and follow-up affect one another. PracticeRunner connects those parts without pretending that administration is the purpose of the practice.

This means reducing repeated decisions and unnecessary follow-up while keeping important work visible. Automation can prepare an invoice, identify an unsigned note, or help draft documentation. It should not replace contact with a client or make a clinical decision for the therapist.

Fair practice economics

PracticeRunner is for therapists who want capable software and expect the economics to make sense.

More of what a practice earns should stay with the practice. Practice software provides real value and should be paid for, but every useful improvement should not become another toll. Lower-cost payment methods should not be priced like expensive ones merely because the platform can capture the difference.

PracticeRunner puts that principle into practice with straightforward plans, lightweight AI writing and preparation tools included with editable plans, lower-cost bank transfers, and billing tools that let a therapist define policies such as payment-method discounts. The result is substantial value on terms that respect the economics of independent practice.

The difficulty of changing EHRs should not become a pricing strategy. PracticeRunner should earn a practice's continued business through useful software, fair pricing, practical exports, and respectful treatment of the records and workflows entrusted to it.

The Fair Practice Pledge

Commitments you can hold us to

PracticeRunner exists to help private practices thrive. We will build and price the product in ways that respect therapists' judgment, records, choices, and practice economics.

  • We will publish plan and seat pricing clearly.
  • We will not treat every useful capability as an excuse for another add-on.
  • We will not treat the work and risk involved in changing EHRs as permission to impose unreasonable fees.
  • When a feature creates meaningful ongoing costs, we will explain any material allowance or pricing change before charging for it.
  • Where PracticeRunner controls the price, we will price lower-cost payment methods according to their lower cost.
  • AI will remain clinician-controlled, and client information will not be used to train shared models or improve AI for other practices.
  • Practices will have meaningful ways to export and retain their records.
  • Existing practices taking leave or pausing operations will have a lower-cost path for maintaining read-only access to their records.
  • We will describe current capabilities, limitations, and material commercial changes honestly.

Fair does not mean free or permanently unchanged. It means understandable pricing, substantial value, honest tradeoffs, and respect for the practice behind the subscription.

Bring the tools you love

A therapist should not have to rebuild the practice around one company's ecosystem. PracticeRunner is designed to fit into a practice without turning every calendar, video call, transcript, or record into a reason to remain inside a walled garden.

Use a direct Google Calendar connection or a private calendar feed with a compatible calendar application. Put a Zoom, Google Meet, Microsoft Teams, or another meeting link on a provider, case, or appointment. Bring pasted notes or a transcript from an outside service such as Supanote into the Session Workspace. Work from supported documents, images, handwritten material, audio, or video when that fits the session and the practice's consent process.

Openness does not require a direct integration with every service or mean that every file will work. It means practical compatibility and the freedom to choose the right tool for a particular part of the work.

Take it or leave it? Your records should remain usable outside PracticeRunner.

A practice should stay because the software remains useful, not because leaving is impractical. It should be able to understand, archive, and move its information. Client and case-member contact details can be downloaded separately as CSV or VCF/vCard files. PracticeRunner can also create files in the limited document-and-contact formats used by SimplePractice exports, including supported record PDFs and VCF contact files.

Portability should not stop at a collection of documents. A complete PracticeRunner export can preserve migration-friendly CSV files, note text, generated PDFs, original uploaded files, and comprehensive structured PracticeRunner data. The richer structure makes the contents easier to understand, restore, and adapt as import and export options expand. PracticeRunner can also import supported PracticeRunner backups and SimplePractice export packages.

No export can guarantee that another EHR will accept every record automatically. PracticeRunner will nevertheless make a good-faith effort to provide records in useful, documented formats and expand supported import and export options over time.

Control also matters when a therapist is not actively practicing. Existing Professional and Group practices can move to read-only Archive for $8 per month during parental leave, a sabbatical, or another extended pause. A therapist should not have to maintain a full active-practice subscription simply to preserve access to records.

AI assists. The clinician decides.

AI can reduce the effort involved in preparing for a session, transcribing source material, or getting from rough material to an editable note. It should remain an assistant inside a broader clinical workflow, not become the reason the product exists and not present itself as a clinical authority.

PracticeRunner's AI-assisted features are optional and controlled at the practice level. The therapist initiates an enabled tool, reviews the result, and decides what belongs in the final documentation. Client information is not used to train shared AI models or improve AI for other practices. Audio and video are deleted after transcription, while the therapist decides whether to keep or discard the resulting transcript.

The relationship is part of the work

Private practice includes individual clients, couples, families, therapy groups, consultation clients, consultation groups, workshop participants, associates, supervisors, administrators, and billing contacts. Those relationships and professional services cannot always be represented well by a generic individual-patient record.

PracticeRunner should keep a family, group, consultation relationship, or workshop intact across its participants, appointments, attendance, documentation, communication, forms, billing, and follow-up. It should use the structure and language appropriate to the work, including leaving psychotherapy-specific diagnoses, treatment plans, insurance claims, and superbills out of consultation and workshop workflows by default.

It should also leave room for differences in documentation style, attendance policy, billing arrangements, supervision, calendar setup, communication tools, and the way a therapist organizes the day.

Earn trust through clear limits and direct support

PracticeRunner is early stage and improving quickly. That allows unusually direct onboarding and support, and it comes with a responsibility to be clear about what is available today, what has limits, and what still requires review. Planned functionality will be described as planned, and migration will be described as a careful, reviewable process rather than an automatic one.

The aim is quiet competence: useful software, honest explanations, responsive support, and product decisions that respect clinical judgment and practice ownership.

Put the principles to work

You should be able to see these principles in the product and in the way PracticeRunner does business. The product should not ask you to give up unnecessary control, trap useful records, add cost without corresponding value, or let automation outrun professional judgment.

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